Shula was appointed Chief Executive Officer in February 2013. She along with husband Allan and son Mark was a founding Director of Kenterprise who began the PRDnationwide Newcastle operations in 2005. Although not working directly in the family business in the start-up years, Shula contributed to the growth of the company on a strategic and advisory level whilst continuing on with her own career as a Corporate Leader. She has a strong track record in establishing and growing operations across diverse geographies and product lines and brings a wealth of corporate, HR and governance expertise. The Group now incorporates PRDnationwide Newcastle and Lake Macquarie, SafeHands Property Management and Newcastle New Projects with branches located in Newcastle, Lake Macquarie and New Lambton. Shula delivers commercial insight and guides operational, financial, human capital, risk and governance matters. She is a Licensed Real Estate Agent and has oversight of legislative and compliance requirements throughout the business and believes in ‘doing the right thing, and doing things right’. Shula is a strong advocate for women in business and is keenly focussed on attracting more women to consider real estate as a career option, and within her business is creating new pathways for women in both sales and leadership. Shula considers that the key to success in any business is having great people who are aligned with the company vision and culture.